Collection: SARAH SHEBL

Sarah (b. 1993) is an award-winning designer and researcher from Cairo, Egypt, specializing in typography and visual identity. With a meticulous approach that blends structure and spontaneity, Sarah refines her work through traditional sketching before pushing its potential in the digital space.

Her expertise has led to high-profile projects, including the Arabic adaptation of Azza Fahmy’s typographic logo and book designs such as A History of Arab Graphic Design, where she also contributed as a research assistant. Passionate about knowledge-sharing, she has been leading Arabic lettering workshops since 2020, shaping the next generation of designers at major institutions and design events. Currently, she is expanding her creative scope in advertising.

Sarah’s work has been showcased internationally, with exhibitions spanning Jeddah, Riyadh, Amsterdam, Abu Dhabi, Dubai, and Cairo. Her accolades include winning the Visual Communication Design Category at the Cairo Design Award (2024) and being recognized as one of Campaign Middle East’s "Creative Faces to Watch" in 2023.

Deeply influenced by Mohieddine El Labbad, Sarah finds inspiration in the balance between precision and experimentation, turning ideas into striking visual narratives.

Her work can be explored at sarahshebl.com or on Instagram @sarahkhshebl.